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Complex target audiences
One Takeaway, one message.
Industry: Technology Product | Location: USA
Itilite is a new-age, solution-oriented funded startup, making corporate travel more efficient, in cost and processes. Being a focused, ambitious travel-tech company, they create innovative approaches to improve the status quo; so, we at Talentela, were quite pumped when they chose to work with us!
To ideate and develop a content strategy for Itilite that can be used for the purposes of marketing as well as sales.
To form a constant stream of communication keeping their target audience in mind.
To have multiple content touch points for Itilite, all delivering similar messages and call-to-actions.
What did we do for them?
Email Marketing Strategy and Execution
Since Itilite’s main aim was to educate its users and create efficient customer journeys, email marketing helped consistently disseminate information and familiarise them with the Itilite platform!
Let’s talk about the project
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