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Home / Case Studies /Elephant & Co

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Industry: F&B | Location: India

Elephant & Co. is a gastropub and one of the busiest restaurants in Pune. Known for their feverish music, distinctive vibe and brilliant liquor options, ECO started their own brewery and came to us when they decided to launch their selection of craft beers. To say that we were thrilled would be an understatement.

Objective

To ideate and develop a well thought of nomenclature and a visual strategy for their craft beer selection.

To design custom illustrations based on the individual nomenclature for the brand.

To design the packaging for each of the beers, utilizing the concept behind the illustrations.

What did we do for them?

Ideated Profound Nomenclature

Brainstormed and ideated stimulating nomenclature based on the characteristics of each other.

Custom Illustrations

Picked up a singular aspect of each beer type and designed illustrations best representing the same. The illustrations were designed in the same style to ensure visual consistency across the selection.

Product Packaging Design

The packaging was developed, stemming from the illustrations and encapsulating the individual offering of each project. Visual hierarchy and aesthetics were given utmost importance, keeping consumer behaviour in mind.

Packaging Design

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Let’s talk about the project

Tell us your requirements and the services you are looking for and we will give you a custom quote.

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