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How Itilite clique reached out to their perfect Target Audience through a well-designed emailer marketing campaign
Industry: Technology Product| Location: India
A service expansion of Itilite, Clique is a direct to consumer service offered by Itilite. Itilite Clique gives you a chance to get the perks and comforts of business travel, but for your personal trips!
For the soft-launch of Clique, the team wanted to test the market, and reach out to a smaller group of audience initially. In these COVID times, Talentela realised that a great starting point to this would be the employees of the partner companies
What did we do for them?
Develop communication and design inspired by the parent company, but more suited to their new target base
(Emblems of) Market Research, Content, Design, Emailers
Open Rate for emailers: 40%
Click through rate: 3.9%
Talentela helped facilitate the soft-launch of Clique, keeping the sensitivity of travel in mind during the pandemic. The communication revolved around building trust, safety and security for the customers.
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